ScLoHo Podcast E-65 Should You Hire An Advertising Specialist or Generalist

Jun 05, 2018, 10:00 PM

Should You Hire An Advertising Specialist or Generalist? You see I'm a bit of both.  I'm a big picture marketing guy who has expertise in several specialties. But I'm not an ad agency and I have a unique perspective that's different than most advertising generalists. Radio and Digital are just 2 specialties I work with.