My Radio 4 Report on the Coffee Boom in Asia
Around two billion cups of coffee are consumed every day but recent results from coffee giants Starbucks and Costa show flattening sales in the established markets of the US and the UK. Enter…. China, which the chains are targeting as a prime source of new customers. This piece from Business Matters on BBC Radio 4 and the World Service features Torch Coffee's Sam Gurel, Allegra Strategy's Jeffrey Young, AllPress' Jay Chapman and from Bean Brothers, Seo Young. It also includes a discussion at the end with Jasper Kim and Elizabeth Economy.
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