World Cup fever & Digital Transformation with The FA's Russell James and Damien Cullen

Jul 05, 2018, 11:00 AM

In this week's show I got the opportunity to visit Wembley on the day of England v Colombia to talk to Russell James, Digital Engagement Director, and Damien Cullen, Senior Video Manager, at The FA.

The initial talk is obviously about the World Cup, though we recorded before the game so were living in hope more than expectation.

Russell talks about his work in transforming a traditional organisation such as The FA into a digitally fit one for fans and players alike. A role that touches not only on the senior men's side but throughout all levels of the game.

Towards the end (35:40), Damien steps in to chat about The Lions Den daily YouTube show, their approach to video and IGTV.