Stefan Nöthen – Hamburg – Why credibility is crucial
Stefan Nöthen is Head of Strategy & Brand Management, Hamburg Marketing.
This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world.
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Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of UP There, Everywhere – the world’s first global cloud-based agency.