Frans van der Avert – Love & Hate: the development of the ‘I Amsterdam’ logo
Frans van der Avert is CEO of Amsterdam Marketing in The Netherlands.
This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world.
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Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of UP There, Everywhere – the world’s first global cloud-based agency.