Satisficing: "Better" is the Enemy of "Best"

In this episode of Business Second Opinion, Carol Sanford gives a business second opinion on Satisficing in the business world. Satisficing Bias: How Better Becomes the Enemy of Best. Herbert Simon, Noble Prize Economist, introduced us to an idea of this challenge to innovation and theory of change. Carol Sanford, the positive contrarian, gives you the deep understanding behind this and way around it so you can kickstart and accelerate Innovation.

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Harvard Business Review, Satisficing, Business, Better, Best, Innovation