Infinite Esports: players, partnerships and publishers in the fast-moving world of competitive video games
Esports has entranced many within the traditional sports industry and is a fast-moving, fast-growing category in its own right. Now, Texas-based Infinite Esports & Entertainment is among a handful of groups looking to establish a presence across the competitive video games sector, with teams playing in a broad range of leagues and titles, new initiatives launched as far away as India and a permanent sports venue in the works back in Arlington.
Chris Chaney, the group's founder, president and owner, and strategic partnerships director Joe Hills join SportsPro editor-at-large Eoin Connolly to discuss all of that, as well as a first season for the Houston Outlaws in the franchise-based Overwatch League, which has attracted considerable investment from within the sporting mainstream. They also discuss finding the right gaming content for the right partners, the role of players and their existing audiences, making sense of the Fortnite phenomenon, working with publishers and understanding what titles will be a hit.