Eleven Sports and Sky Sports: different broadcast strategies for the digital age

Aug 10, 2018, 11:28 AM

With the second SportsPro OTT Summit confirmed for Madrid on 28th and 29th November, SportsPro editor-at-large Eoin Connolly dips into the archives to find conversations with representatives of two broadcasters at very different stages of their commercial journeys.

First up is Marc Watson, group chief executive of Eleven Sports, active around the world and newly launched in the UK. It has taken a nimble, flexible approach to each market, and Watson discusses how to decide what method of digital delivery works for each market. 

Then Sky Sports director of strategy Jonathan Licht talks about the effects of the UK pay-TV giant's switch to vertical, single-sport channels, its evolving relationships with rights holders, and its take on creating bundled value for viewers on its multi-genre platform in an age of stripping down to single sources.