Nuances of Toy Design with Suhasini Paul

Oct 17, 2018, 12:30 AM

Today I have Suhasini Paul with us on Audiogyan. An eminent toy designer, post graduate of National Institute of Design (NID) with her specialization in Toys and Children products. Suhasini is also an Electrical engineer and has done Management Program for Women Entrepreneurs (MPWE 2016) from IIM, Bangalore. She designs the surprise toys found inside Kinder Joy for Indian / global market, sport toys for Disney, India and break-time play things for ITC Foods. You can find her entire bio on pualstudio.in. Today we are here to discuss nuances of Toy Design in India.

1. What are the various aspects of toy design? What are the steps while designing a toy? (can do as much technical as you want)

2. What are psychological considerations while you are designing a toy?

3. How important is material a factor while designing toys? Which material is predominantly used for making toys at least in India? Why?

4. Tell us about your experience in designing surprise toys for kinder joy.

5. How do you see future of physical toys when the world Is going digital?