Ryan Gallace, Head of EMEA at social media analytics firm Shareablee
This week Dan catches up with Shareablee's Ryan Gallace to talk social media analytics and 'big data'.
We talk about the use of data a lot in the sports industry, both from a business and a performance perspective. And when it comes to social media we see a lot of numbers but without the right planning and knowledge they can mean very little.
So what does it mean to be a data driven organisation? What numbers are the ones we should be concentrating on? And why?
Lots of questions and many answers to them.
During our chat I also mention a book by Fiona Green called 'Winning with Data'. You can find it on https://www.amazon.co.uk/Winning-Data-Analytics-Business-Sports/dp/1138090638
And details for the upcoming SportsPro Brand Conference can be found on http://www.sportsprotbc.com/
Until next week...