Ryan Gallace, Head of EMEA at social media analytics firm Shareablee

Sep 06, 11:00 AM

This week Dan catches up with Shareablee's Ryan Gallace to talk social media analytics and 'big data'. 

We talk about the use of data a lot in the sports industry, both from a business and a performance perspective. And when it comes to social media we see a lot of numbers but without the right planning and knowledge they can mean very little.

So what does it mean to be a data driven organisation? What numbers are the ones we should be concentrating on? And why?

Lots of questions and many answers to them. 

During our chat I also mention a book by Fiona Green called 'Winning with Data'. You can find it on https://www.amazon.co.uk/Winning-Data-Analytics-Business-Sports/dp/1138090638

And details for the upcoming SportsPro Brand Conference can be found on http://www.sportsprotbc.com/

Until next week...