The sponsorship crisis

Sep 10, 07:46 AM

As teams close and struggle for sponsorship it can seem that cycling’s business model is fatally flawed. In this episode of Kilometre 0 we hear from Michael Mørkøv, whose team, Quick-Step Floors, is the most successful of 2018 yet is still looking for funding for 2019. We also hear from Luca Guercilena, the Trek-Segafredo manager, from Matthias Brandle, who has ridden for three teams that have folded, and from Mauro Gianetti of Team UAE-Emirates.

Kilometre 0 is supported by The Economist.

UK-based listeners can get a free print copy of The Economist delivered to their door by texting KM0 to 78070.