Repurposing Content with Jeff Sass
This week is all about how you can be repurposing existing content.
Jeff Sass is a senior level digital media, marketing and business development executive. He is also an excellent writer with many film and TV credits as well as his own book "Everything I Know about Business and Marketing, I Learned from The Toxic Avenger".
Jeff is the CMO of .CLUB Domains and as he says in his own words, domain name business isn't sexy so a lot of their marketing strategy revolves around repurposing content such as news articles that are about their clients.
Jeff's article for Convince & Convert.
The UK Telegraph newspaper's article on the model boat club.
You can see Jeff's new TV series about startup companies at startups.club