C.J. O'Donnell (@CJAODonnell), IndyCar Series - Chief Marketing Officer
C.J. O'Donnell (@CJAODonnell), IndyCar Series, Chief Marketing Officer joins us to discuss IndyCar Series racing. A great look inside the business of IndyCar racing. IndyCar recently signed a deal with NBC/NBCSN as the series' exclusive broadcast partner and interest in the sport continues to increase at the race track, on TV and on social media. IndyCar is looking for a new series title sponsor as Verizon drops off at the end of this year and they are looking for new ways to engage fans young and old. C.J. takes us into the pits, tells us how much the average car and race season costs race teams and we discuss Brian Berger's ride in a 2-seater at 180mph with Arie Luyendyk Jr.
We also discuss the huge sports business implications of Tiger Woods' 80th PGA Tour victory - his first in 1,876 days. We breakdown the record-setting TV ratings for NBC and how Tiger's win is likely to lead to new sponsors for him.
Also on this week's podcast, we announce the date, location and guest of our upcoming Sports Business Radio Road Show presented by Boingo (@Boingo) when we take our show on the road and interview a Featured Guest in front of a studio audience.
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