The Art of Brand Storytelling with Joe Lazauskas

Oct 03, 2018, 05:55 AM

Telling stories has been around since mankind lived in caves and hunted animals. Storytelling is as important to your content marketing as your product or service is. On this episode of Tech Demand Weekly! Charles talks to Joe Lazauskas about how storytelling can take your marketing to the next level.

Joe Lazauskas is a marketing and technology journalist and best selling author of The Storytelling Edge. He’s a regular speaker at Content Marketing World, Web Summit and Collision among others.

Joe's article on Dollar Shave Club.

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