CenturyLink B2B Marketing: Integrated Data That Connects With Customers

Oct 12, 01:58 PM

Scott Berns, Director of Marketing Operations - Business Markets, shares what has made CenturyLink B2B marketing successful. With so many technologies, platforms, and data sources available, B2B marketers must be smart about how to build and manage the capabilities for analytics, cross-channel marketing, and sales success. You will also hear how to work within a large organization to drive results.