Marketing to the middle-class majority consumers on Planet Earth & What is to be done? Chris Riegel, CEO, Scala.com. #ScalaAPS @STRATACACHE @ScalaInc #TheScalaReport

Oct 13, 04:20 AM

AUTHOR.

(Photo:In Collections

Victorian London

Victorian Times London

England, Photochrome prints, 1890s.

England, Photochrome prints, 1890s.

place

Location

-0.13972, 51.50722

create

Source

Library of Congress

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Link

http://www.loc.gov/

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Public Domain )

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Marketing to the middle-class majority consumers on Planet Earth & What is to be done? Chris Riegel, CEO, Scala.com. #ScalaAPS @STRATACACHE @ScalaInc #TheScalaReport

https://www.brookings.edu/blog/future-development/2018/09/27/a-global-tipping-point-half-the-world-is-now-middle-class-or-wealthier/ 

So September 2018 marks a global tipping point. After this, for the first time ever, the poor and vulnerable will no longer be a majority in the world. Barring some unfortunate global economic setback, this marks the start of a new era of a middle-class majority.

https://www.interbrand.com/best-brands/best-global-brands/2017/ranking/