Lead Definition: A Demand Gen Manager's View

Nov 21, 2018, 06:55 AM

November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month.

So far in this mini-series we have heard both the theorists' and tech vendor's view on the definition of a lead. In this episode Charles talks to Avalara's Demand Generation Manager, Pamela Guyton-Micheles.

Pamela is a demand generation leader and has a proven record of increasing conversion in the US, as well as EMEA, APAC, and LATAM.