Storytelling in 2019

Jan 10, 2019, 10:53 AM

Elise Dopson is a freelance writer, blogger and ghostwriter from Manchester, England. The last time she appeared on the podcast, Elise talked about Zendesk and how it used the story of it’s brand name being used by another company as part of a marketing campaign. This time around, Elise discusses some of the big B2C marketing campaigns of the last few years and what B2B marketers can learn from them.