Solveiga Pakštaitė of Mimica - Freshness Inidicator To Reduce Food Waste

Mar 21, 2019, 11:00 PM

Solveiga Pakštaitė is the Founder and Director Mimica. Solveiga is the  inventor of Mimica Touch, a biologically accurate food spoilage indicator that reduces food waste and improved food safety. The product has a granted patent and has been awarded prizes - most recently she was named MIT Technology Review's Inventor of the Year.

Highlights of this episode:

  • Inclusive design, working with a blind charity and being inspired by an old banana
  • Benefits of an accelerator programme
  • Winning awards and grant fundings
  • Making the first hire
  • Why food waste is such a big problem
  • Educating companies on how food waste affects sales and customer loyalty
  • Asking why a problem is not yet being solved
  • Finding out the budget the market can bear for a scaled technology

Time Stamp:

[01:45] How did it all start?

[03:30] Making the first prototype

[05:10] Being an entrepreneur

[06:00] Joining an accelerator

[07:00] How big is the problem of food waste?

[08:00] Working with a scientist to develop a solution.

[11:00] Importance of innovating

[11:40] Challenge of making a mass market product

[16:50] Advise for people who are trying to create a business model and solve an engineering problem

[19:00] Mimica in 10 year time

Useful link:

Mimica Lab:

Solveiga Pakštaitė on Linkedin: