A slight twist for this weeks episode. Tom & Adam met with Luke & Jan from the strategic branding and design agency, UnitedUs. The guys discuss the importance of branding and communication in the property industry and Luke & Jans personal experiences in property investing.
Property investing should be treated as a business and as such branding and communication is extremely important. Even if you are buying a few properties in personal name or working with investors, understanding the value of personal branding will set you apart from the crowd.
Luke & Jan run the award winning strategic branding and design agency, UnitedUs. UnitedUs have worked with global corporations such as Google and Fujitsu as well as property based business like Mr & Mrs Clarke. Luke & Jan are also property investors themselves, which we discuss in this episode.
Over the course of tis podcast we cover a wide range of topics including:
Luke & Jans personal histories and how they launched UnitedUs.
How Tom met Luke & Jan and teamed up to launch an online estate agency.
The lessons learned in the failure of the agency.
Online estate agents vs traditional estate agents.
UnitedUs’s experience in branding estate agencies and advice to agents on how to build a brand.
How to build a purpose to your brand.
Advice on building a personal brand.
Selling homes vs selling houses, how important it is to sell a lifestyle.
Discussion on co-working spaces and co-living. ‘Branded Community’.
How to use communication and tone of voice to different markets.
Lessons learned from UnitedUs’s recent office move and renovation and the importance of working environments.
To contact UnitedUs visit www.unitedus.co.uk
or follow them on twitter/Instagram @unitedus_