40% of All Companies will Cease to Exist in a Decade. Why Playing it Safe is the Unsafe Choice with Guest Ryan Berman. Ep 47

Summary:  Ryan Berman the creator of Courage Brands and co-founder of i.d.e.a.: a courageous ideas company shares why 40% of all companies will cease to exist in a decade, why businesses are afraid to confront their issues, and finally why it’s crucial for agencies to pick up on what a client hasn’t said in a meeting.   He shares a great story on how Domino's Pizza threw out 50 years of tradition and started over when they were struggling, and takes us through his courage equation: Courage = Knowledge + Faith + Action and without all three, you’re headed for trouble.  Ryan’s Book – Return On Courage  Ryan’s Website - https://www.couragebrands.com/  Topics Discussed:  Introduction – 0:01  Ryan’s Story – 1:58  Why Ryan made the difficult decision to make the switch from account management to the creative side – 5:36  How Ryan went from being a creative for one of the top advertising agencies to starting his own agency out on the west coast – 7:36  Why it is crucial for creative businesses to pick up on what the client hasn’t said during meetings – 10:55  What is the business apocalypse? – 14:00  Why do some companies continue to deny that they are in decline? – 15:36  Why businesses need to be courageous enough to adapt and evolve – 18:14  Why 95% of business run away from their problems, and the remaining 5% fight them head on – 21:39  The incredible story of Dominoes turnaround – 23:16  The courage formula: Courage = Knowledge + Faith + Action – 30:00  Ryan’s P.R.I.C.E. model, and how it can help businesses to find their courage – 33:50  How to confront reality in a fear-based work environment – 38:45  Why testing is an important part of being courageous – 43:20  Details on Ryan’s contact info and where to buy his book – 44:30