Episode 4: Jon Dutton, Rugby League World Cup 2021

Apr 16, 07:00 AM

For most people working in sport, there’s a weekly rhythm from one fixture to the next. But what happens when you’ve got six long years to prepare for your event?

In this week’s episode, Jon Dutton, Chief Executive of the Rugby League World Cup 2021, covers a wide range of topics including planning a successful event, legacy, Northern Powerhouse, technology and the possibility of being a ticketless competition.

1:25 Jon Dutton interview

15:55 Jon’s top tools for sports marketing professionals

  • LinkedIn
  • SportCal

16:40 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/