Growing Rugby Through Digital Innovation

Apr 26, 06:30 AM

Back in February we brought together a panel of rights holders and a brand sponsor for a chat about the future of rugby.

This could be a key 15 months or so for a sport that has a golden opportunity to grow in key areas around the world. With a World Cup on the horizon in Japan ahead of an Olympic Games in Tokyo - which will see the second ever Olympic Sevens tournament - this is a chance to really stamp home the game in all its forms.

We ask what some of the game's biggest rights holders are doing to grow the sport, and how a brand sponsor can actively help rugby to grow, and not just support it with a cheque.

Panelists were: Martyn Hindley, EPCR; Sven Gloor, HSBC; Shane Whelan, Six Nations; James Abraham, World Rugby. The moderator was by Rupert Pratt, Digital Sport.