Episode 6: Gareth Chalmers, Glasgow Clan
Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name?
How do you handle a complete rebrand without alienating the people who matter most?
Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.
1:34 Gareth Chalmers interview
24:42 Gareth’s top tools for sports marketing professionals
- Clan App
26:31 Post-match review
Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0
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