Episode 6: Gareth Chalmers, Glasgow Clan

Apr 29, 09:46 PM

Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name?

How do you handle a complete rebrand without alienating the people who matter most?

Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.

1:34 Gareth Chalmers interview

24:42 Gareth’s top tools for sports marketing professionals

  • Twitter
  • Hootsuite
  • Clan App

26:31 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

MEET THE GUEST

Gareth Chalmers, Chief Operating Officer Glasgow Clan ice hockey club www.glasgowclan.com
www.twitter.com/garethchalmers
www.linkedin.com/in/garethchalmers

MEET THE HOSTS

Neil Barraclough, Owner, Nota Bene Copywriting
www.notabenecopywriting.com
www.twitter.com/neilbarraclough
www.linkedin.com/in/neilbarraclough

James Gordon, Owner, JDG Sport
www.jdgsport.com
www.twitter.com/jdgsport
www.linkedin.com/in/jdgsport