Strategic Marketing Insights & Practice

May 08, 2019, 10:42 AM

To coincide with the launch of the new MSc in Strategic Marketing and Practice at Cork University Business School, marketing lecturer, Dave Alton speaks to three of Cork's experts for their insights into best practice in the marketing industry.

Declan Carey, Chairman of Cork City FC, discusses sports marketing, Paula Cogan Head of Sales at the Doyle Collection explains branding and marketing for the hotel group, while Kevin Cullinane Head of Communications and Marketing from Cork airport gives his insights on international branding.

Cork University Business School's new MSc in Strategic Marketing and Practice begins September 2019 and will give you the specialised skills and knowledge to become a successful marketing leader. 

The programme will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development. 

For more information, click here