Lule Demmissie, Ally Invest

May 10, 2019, 09:00 PM

In today's episode of the Fintech Focus podcast, we chat with Lule Demmissie, new President of Ally Invest. She plays a critical role in leading and providing strategic oversight as Ally continues to grow and enhance its overall brokerage, active trader, advisory services, and managed portfolio offering. She comes with specific expertise in advisory services, the intersection of agile product development and investor behavior, and applying that expertise to design people-centric solutions. Lule also has a passion for the advancement of diverse teams as an accelerant to innovation and client-centric solutions.

Lule joined Ally Invest from TD Ameritrade where she was a managing director responsible for the strategic development and analysis of all investment products and guidance across $300 billion in assets and $21 billion in managed money. Prior to TD Ameritrade, she spent eight years with Morgan Stanley Smith Barney, designing and launching their non-discretionary platform. Lule has also worked for Merrill Lynch and JP Morgan during her career.


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