Cricket World Cup's crazy finish, Wimbledon and the British Grand Prix: looking back on split-screen Sunday

Jul 17, 06:00 AM
SportsPro editor at large Eoin Connolly, digital editor Tom Bassam and senior writer Sam Carp catch their breath just long enough to look back on an incredibly dramatic and impossible tight finale at Lord's, where England snuck past New Zealand to win the ICC Men's Cricket World Cup for the first time. 

They also review the seven-week tournament, asking what could be learned from Sky Sports' late deal to bring the final to Channel 4, how far the event broke out beyond cricket audiences in the UK and elsewhere, and what changes might take the competition forward in the next edition in India in 2023.   

There's time to take in news of a new NBA CMO from the social video space, and a new women’s sports marketing firm from Wasserman, The Collective. Then the team reflect on the rest of split-screen Sunday, which saw UK viewers in particular scrambling to watch the cricket, the F1 British Grand Prix and an epic Wimbledon men's singles tennis final at the same time. What, if anything, can broadcasters and event organisers do to enhance a multi-sport, multi-screen experience?