Voice Tech in B2B with Molly Raycraft

Jul 24, 2019, 05:55 AM

This week we look at how B2B can utilise voice tech, such as smart speakers, in their marketing campaigns.

With an estimated *65 million people in the US now own a Google Home, Amazon Alexa or something similar, Voice Tech is slowly becoming a part of our lives.  
Through Smart Speakers, voice marketing is taking off in the consumer world, but it has B2B applications too.

This week's guest is Molly Raycraft of B2B Marketing. Molly is a copywriter and is named as one of the top 15 journalists to follow in B2B.

Recently Molly published a blog on b2bmarketing.net showcasing how B2B brands are utilising voice technology for their marketing campaigns.

Towards the end of the episode, Molly suggests how voice tech could be used to make content accessible to everyone. For more information on accessibility, listen to episode 30: Website Optimization with Jeff White

*Edison Research’s Infinite Dial Report 2019.