Making tap water sexy

Episode 52,  Jul 25, 2019, 03:29 PM

How do you make tap water exciting? How about branding it as an upscale drink with a slick marketing campaign and a trendy pop-up bar?  That’s exactly what the Icelandic government is doing. The idea is to get tourists to ditch plastic bottles of water and take advantage of the country’s abundant natural resource, as I found out for the BBC World Service.