AVIS discusses a very pertinent question - Have you ever wondered why people who fall in love, fall out of love, particularly after they have married? That's because the social contract of marriage has killed their romance. When you are, on the other hand, rising in love, you are loving - it is a present, continuous, state. Then, even if there is no defined social framework like a marriage, there is so much loving between the people. It is not a marriage that keeps people together. It is their companionship, their relating, their loving. So, AVIS says, focus on the loving, and not only on the tag of social approval, a.k.a marriage!