Designing a brand to swim against the current and stand out. Ben Baker

Aug 11, 02:00 PM

Ben Baker author, keynote speaker and consultant helps develop stories for clients in compelling ways. Every brand personal or that of a company needs a unique story that should engage their audience, draw them in, and help them understand the value of the brand. Ben’s job is to help us find that story and tell it in ways that are compelling, authentic and memorable. In this show we cover the essential characteristics of a great marketer and how we as a brand can use our story to stand out. Here's what we cover.

When people ask Ben what he does, how does he like to reply? Is comparison and our easy access into the world of other people putting pressure on today's worker? “Who I am as a person, and who you are as a person, should not be determined by the things in our lives.” For many do things define their brand. What does the future look like for personal branding? "Why fit in if you were born to stand out" Dr Suess. Is it getting harder to swim against the current and stand out? Ben grew up expected to sit at the table and converse with the friends of his parents. Why does he believe this is valuable? Why do we constantly get disappointed by companies and sales people who don’t truely listen? What does history tell us about what is likely to happen in the future? What are the key characteristics of a great marketer? How does Ben record his learnings from books, podcasts, blogs, video? Why does Ben choose articles to read more that books? What is Ben still trying to discover about his own brand? What is Ben most nervous about today? Was there a moment in time when Ben trusted his own voice? When targeting you perfect customer it’s about focussing on champions. Ben describes a champion. When did Ben last say no? Ben was in a Mastermind, how does that work, what’s the format? How can our mistakes build trust?   LINKS   Ben Baker   History Jonny Ive Look at history YouTube.   The Mojo Radio Show on Patreon   The Mojo Radio Show   The Mojo Radio Show on Facebook   The Mojo Radio Show on Twitter   The Mojo Radio Show Answering Machine 08 7200 6656 08 7200 MOJO   The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson   Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.   “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”