How Do You Value a Football Club's Brand?
The experts' take on whose got the biggest brand in club football.
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The Brand Finance Annual: https://www.amazon.co.uk/Brand-Finance-Football-Annual-2019/dp/1789724759/ref=sr_1_1?qid=1566229750&refinements=p_27%3ABryn+Anderson&s=books&sr=1-1&text=Bryn+Anderson