How to Help Reduce Official Abuse | Brian Barlow
Episode 36, Sep 09, 2019, 04:30 PM
Bryan Barlow is a motivational speaker and a passionate, highly-requested and recommended soccer referee. He is also a father, pilot, golfer, writer & Emmy award-winning TV producer, and husband of long-time best friend Lori Barlow. He is no stranger to center stage, so it was no surprise when his little “Offside” project went viral the summer of 2018.
Making a bold statement is one of the fundamental pillars of impactful marketing, and Barlow took his own advice a few years ago, offering $100 for anyone who captures referee abuse and posts it on the Offside page. They've received more than 6000 videos to date and are the only grassroots campaign discussing the negative impact fan behaviour has on youth sports.
Table of Contents
0:00 - Intro
Making a bold statement is one of the fundamental pillars of impactful marketing, and Barlow took his own advice a few years ago, offering $100 for anyone who captures referee abuse and posts it on the Offside page. They've received more than 6000 videos to date and are the only grassroots campaign discussing the negative impact fan behaviour has on youth sports.
Table of Contents
0:00 - Intro
1:40 - Youth sports growing up
5:30 - Creation of the “Offside” page
10:50 - Referee attrition in the USA
17:20 - What have organizations done to improve the issue?
24:20 - Identifying the “2%”
29:05 - Parent outrage videos and what is the worst sport in that area?
32:30 - Wrestling outrages
35:00 - How can organizations retain their officials?
38:35 - Officials' pay and rewards
42:00 - What can we do to help young officials get better and be prepared?
47:00 - “Offside” training modules
52:00 - Just love watching them play
54:40 - Book recommendations
55:20 - Resources
58:00 - What can organizations do to make children love the game more?