Mat Best The Army Ranger who never takes life too seriously

Sep 01, 02:00 PM
MAT BEST is a former U.S. Army Ranger deploying 5 times to Iraq & Afghanistan. In 2012 Mat created his first YouTube video and his social media presence has accumulated more than 3 million subscribers with hundreds of millions of views. Mat is co-founder of three successful businesses, Black Rifle Coffee, Leadslingers Whiskey, and Article 15 Clothing, co-produced the independent feature film Range 15, and last week hit the NYTimes best seller list with his new book Thank you for my Service. Here's what we cover with Mat in this informative yet very entertaining interview.    When people ask Mat what he does how does he like to reply? What did Mat learn about himself by writing the book? Ryan Munsey said he always asks himself, what is the author trying to say, what was Mat trying to say? Who is the book written for? When does Mat consciously remember being the guy who would use humour to not take life too seriously? How did Mat really feel inside when he heard his brother had Cancer? What’s Gallows Humour?  In a fire fight when the action is over the adrenaline dump takes a hold of you, how did Mat deal with that adrenaline dump? Mat was obsessed with the act of war, what was that addiction like? Did the experience of war ever sit deep in his soul waiting to come to the surface? The moment when two buddies are badly injured and it's then Mat relises, it is a true brotherhood. Has Mat found that same feeling outside of the military? At Arlington Cemetery Mat buried Brem and Baraza. what values do he take from the memory of these two heroes? Is Mat the sort of guy who has a vision of what he wants to do next? With his light hearted approach to situations, life, and leadership roles, where is the sweet spot? With Mat’s carefree black humour approach to life, did he ever find he had a hard time taking orders or respecting command? Does boredom fuel his creativity… video, movies, coffee, merchandise design, books? What is Mat’s work ethic like today? Focus, discipline, planning? From the age of 17 to 23 Mat was a Ranger, that was his identity, what's his identity today? The mission behind BRCC?   Can we created a true camaraderie in our companies that gives us the same camaraderie Mat had in the Military? How has he embedded the mission through every level of the company? Many people misrepresent what military culture is all about, what is it about? Mat is 4th generation military, did he feel any pressure with that legacy when he got out? If Mat had another go after leaving the military how would he approach it, how would he course correct? Black Hawk Down, what was it about that film, a scene, a moment?   LINKS   Mat Best at Black Rifle Coffee Company   Mat on Instagram   Mat’s book "Thank You for My Service”.   Mat on Youtube   The Mojo Radio Show on Patreon   The Mojo Radio Show   The Mojo Radio Show on Facebook   The Mojo Radio Show on Twitter   The Mojo Radio Show Answering Machine 08 7200 6656 08 7200 MOJO   The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson   Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.   “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”