As the Rugby World Cup arrives in Japan, editor at large Eoin Connolly welcomes back Richard Gillis, the former SportsPro columnist, sometime agency operator, occasional Irish Times writer, and host of the Unofficial Partner podcast. On the agenda: how does sponsorship creative comes together around global competitions? What does Japan mean to the future of the tournament? How do rugby's touring culture and big eventers combine to deliver crowds? And will CVC and venture capital change union forever?
There's then time to revisit an interview from earlier in 2019 with World Rugby COO and head of Rugby World Cup Alan Gilpin, who discusses the logistical challenges and the commercial and sporting opportunities of taking the event to Asia for the first time.