Lucien Boyer on Paris and fresh thinking around sport, culture and IP; Marissa Pace on Rugby World Cup 2019

Oct 02, 06:00 AM

Havas Sport and Entertainment and Vivendi veteran Lucien Boyer on Global Sports Week and the future of the French sports industry, and World Rugby CMO Marissa Pace on digital plans for the Rugby World Cup in Japan.

SportsPro editor at large Eoin Connolly meets with Lucien Boyer (4.58) - the former global president of Havas Sport and Entertainment and former CMO of Vivendi - to talk about his new Global Sports Week venture in Paris and how a run of major events will move France to the centre of the sports industry. He also discusses why sport needs to stop building its content world around live rights and start learning from entertainment media about nurturing IP and taking control of storytelling.

And with the Rugby World Cup well underway, Steven Impey - on the ground in Japan for the opening weeks of the tournament - gets World Rugby chief marketing officer Marissa Pace (47.04) on the line to ask her about the governing body's positioning and digital content strategy, from its activities in Asia to its work with TikTok.