The single focus and strategic intent of a Green Beret EVAN HAFER

Oct 07, 01:00 AM
Evan Hafer former Green Beret (US Army Special Forces) with multiple combat tours loves his coffee, and he loves his mission to help veterans. He founded Black Rifle Coffee Company to supply a premium, roast-to-order coffee to the working man. He wanted a profession that merged his true passions - love of country, love of his community & family and his love for great coffee. Now serving one million ton of coffee beans a year BRCC wants to hire 10,000 U.S. veterans. An epic start to Rocktober. Here's what we cover in this show with Evan.   How does Evan like to explain what he does? Evan has used the term Vetreprenuer, what is that? Why BRCC… what’s the point of difference? What’s a mission plan and how does Evan execute a mission plan at BRCC? When does Evan check in with himself on the delivery his own personal mission? When Evan left government service he wrote himself a personal mission statement, how has gone against executing?  Evan will change tactics but never quit the mission. What’s the mission and how imbedded is it  in the culture? CIA there were mission first guys, and me first guys, and some in-between, what does Evan see in business today? Mat Best said that BRCC openly promote the mission outward as much as inward. Is this a strategy or just SOP? Creating a company culture where civilians have to adapt to a military style of operation, how do civilians adapt? Is candour and attitude a key ingredient of the BRCC culture and is it a key value for Evan personally as a leader? Evan's Grandfather, a WW2 hero was an inspiration to him. What does he draw as inspiration from his Granddad? If Evan could sit with his Granddad at Thanksgiving dinner and ask him a question, what would he want to know? Evan has been known to work 24hr stretches in the trenches at BRCC. The moment in the Northern Idaho backwoods, where Evan decided to he wanted to serve? What did the wilderness teach Evan as a kid? Going CHIPS IN… did that cut off Evan’s option to retreat?   LINKS Black Rifle Coffee Company   Evan Hafer on Linked In   Guy Downes at Office Guy Cartoons helps you think and talk, using simple cartoons.   Mr T stay humble, keep your feet on the ground.   James Kerr interview on The Mojo Radio Show   See that man in the Green Beret Youtube   The Asking Leader by Mike Logan   The Mojo Radio Show   The Mojo Radio Show on Facebook   The Mojo Radio Show on Patreon   The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson   Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.   “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!” ― Hunter S. ThompsonThe Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967