Clare McDonnell and Kirsten Webster look at how unequal research means most coaching programs are created with the male body in mind – and this needs to change. We hear from former British tennis player Jo Ward, who's rolling out a new training program to teach girls the sport based on scientific research. We’re also joined by the woman who heads up professional Women's Football in the UK, Kelly Simmons. She reveals her plans to capitalize on increased interest in the women's game following this year’s World Cup. The Fired Up Podcast is brought to you in Association with Sport England and This Girl Can. Come with us and #ChangeTheConversation.