Jeff Kearney - Global Head of Sports Marketing, Gatorade
We discuss Gatorade's origin, their portfolio of products and their targeted audience. Within the United States, Gatorade accounts for approximately 75% of market share in the sports drink category.
Kearney tells us what Gatorade looks for in its athlete endorser partners, such as Zion Williamson, whom the brand signed to a partnership deal recently (Gatorade has also partnered with elite athletes such as Michael Jordan, Serena Williams, Derek Jeter and Peyton Manning). We also discuss the NBA G League and the league granting access to incubate innovation and test professional athletes year-round.
Kearney and Berger discuss some of the best all-time Gatorade commercials as well.
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