How did Chinese smartphones come to dominate the Indian market?

Nov 30, 2019, 04:30 AM

On the latest episode of the tech podcast, our hosts unpack why Chinese smartphone manufacturers have an advantage over Indian brands. Will the market see a change soon? And what can propel a new Indian smartphone brand? Tune in.

It's the year 2015, Indian smartphones are thriving and Micromax has managed to dislodge Samsung for the top position. In the next four years, Chinese companies like Gionee and Xiaomi come in and decimate Indian brands. How did they manage to do that? On this episode, hosts Shruti Dhapola and Nandagopal Rajan decode how competitive pricing, manufacturing prowess and spec variations worked to promote the dominance of Chinese brands, what it will take to shake up the market and how Indian brands can push to the forefront. From Bombay users being the use case for dual sims to how demonetisation played a role in the downfall of Indian brands- this episode takes you through all you need to know.