Risks Worth Taking with John Ricks
Episode 31, Dec 03, 2019, 04:11 PM
John Ricks, Nebraska Tourism Director joins the Destination Marketing Podcast to talk risks worth taking. Topics discussed include the home run Nebraska Tourism campaign, having the guts to run with a risky idea, and benefiting from earned media.
"We knew right from the get go that rather than just informing the public, that we had a real perception problem here and that we had to define and go after changing these perceptions" - John Ricks on the thought process behind the Nebraska Tourism campaign.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
"We knew right from the get go that rather than just informing the public, that we had a real perception problem here and that we had to define and go after changing these perceptions" - John Ricks on the thought process behind the Nebraska Tourism campaign.
Follow the Destination Marketing Podcast on social media:
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Do you want to be featured on the show? Send us a voice message!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.