Using Your Story In Your Brand
It helps define you and lets people know what makes you special and different.
In episode three of What Would Kate Do podcast Kate meets Katy from Muscles and Curves Pole fitness.
As well as learning a few moves and getting out of breath Kate finds out more about Katy's story and why it's such a big part of her business.
You can connect with Kate on social media by searching for @KateCarneyUK
Katy's Muscles and Curves fitness can be found on facebook at Muscles and Curves Pole Fitness PT