S2.Ep.4. Sainsbury’s Future Brands with former Buying Director James Bailey
In this episode, Andy speaks with former Sainsbury’s Buying Director James Bailey, the brains behind Sainsbury's Future Brands initiative.
James shares insights into the structure of retailers and the world of the busy buyer, passing on key considerations for challenger brands trying to get their attention. He discusses the evolution of Sainsbury’s Future Brands and the role it has played in bridging the gap between big retailers and small suppliers.
Young Foodies is the leading voice of challenger food & drink brands in the UK. With a blend of industry news, feature interviews, brand spotlights and maybe the occasional ranty moment, we’re looking to provide a positive, energetic (but always realistic) view on the life of challenger food businesses and those who are bonkers/brave enough to join them on the journey.