Unpacking BBK group: How the company behind Oppo and Vivo dominated the market

Mar 07, 2020, 05:00 AM

On this episode of the tech podcast, our hosts detail how the BBK group, which is behind smartphone brands like Vivo, Oppo, OnePlus and Realme, came to dominate the smartphone market.

When we talk about the biggest smartphone vendor in India, Xiaomi sticks out. But combine the forces of Oppo, Vivo, Realme, OnePlus and now iQOO, another player clearly emerges as out as the biggest. The BBK Electronics group from China. On this episode of the tech podcast, hosts Shruti Dhapola, Nandagopal Rajan and special guest Anuj Bhatia look at the BBK group, with a special focus on Vivo and Oppo. What should you know about the group? Why does it position brands like Vivo and Oppo in the same way, with similar marketing? Tune in to find out.