Joe Favorito on The Last Dance, leadership in the Covid-19 crisis and the post-pandemic future for US sport

May 26, 2020, 01:00 PM

SportsPro editor at large Eoin Connolly and editorial director Michael Long talk to Joe Favorito, the hugely experienced sports marketing and communications consultant and Columbia University professor.

They discuss how the Covid-19 crisis has underlined the need for more coordinated leadership in US sport, efforts to restart sport and the long-term impact of the shutdown. Favorito, who has considerable experience advising the creators of sports-based film and entertainment, also gives his thoughts on the success and potential influence of The Last Dance, the ESPN and Netflix documentary on Michael Jordan and the Chicago Bulls.