Thimon de Jong on what Covid-19 will really change and what else lies in sport's future

Jun 02, 2020, 11:30 AM

SportsPro editor at large Eoin Connolly talks to Thimon de Jong – founder of Whetston Strategic Foresight, keynote speaker, university lecturer and specialist in future human behaviour, societal change and business strategy – about 'the temporary abnormal' and how much will really change as a result of the Covid-19 pandemic.
 
They also consider some of the other things promising to profoundly affect the future of the sports industry, from the balance of digital consumption to the rising influence of Generation Z.

Music: Surf Inspector by Kevin MacLeod