NCA's Halifax coup, causes for optimism, and GroupM's Brian Wieser on global marketing trends

Jun 04, 2020, 10:34 AM

Renowned ad industry analyst, Group M's Brian Wieser, discusses how brands are being forced to adapt amid the pandemic crisis and what could happen next. Campaign's consulting editor Jeremy Lee joins Omar Oakes to discuss the surprise Halifax ad account move and how the George Floyd killing is again posing tough questions for brands trying to act with purpose. This episode was recorded by No.8 and edited by Ben Londesbrough at Campaign.

Running order:

1.15: How New Commercial Arts pinched Halifax from founders’ former agency Adam&Eve/DDB
5.10: Regarding Howard and other Halifax classic ads
8.05: Why Walkers has split with AMV BBDO after 22 years
11.00: What’s happening at BBH amid Jon Peppiatt’s departure
13.20: Industry numbers show green shoots of optimism
15.33: Brian Wieser interview: global media and marketing trends since the pandemic and what we expect to happen next

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