NCA's Halifax coup, causes for optimism, and GroupM's Brian Wieser on global marketing trends
Renowned ad industry analyst, Group M's Brian Wieser, discusses how brands are being forced to adapt amid the pandemic crisis and what could happen next. Campaign's consulting editor Jeremy Lee joins Omar Oakes to discuss the surprise Halifax ad account move and how the George Floyd killing is again posing tough questions for brands trying to act with purpose. This episode was recorded by No.8 and edited by Ben Londesbrough at Campaign.
1.15: How New Commercial Arts pinched Halifax from founders’ former agency Adam&Eve/DDB
+ Jo Arscott’s column: “The George Floyd tragedy raises urgent questions for the industry about race”