The Sports Consultancy on how to realign sport's most important relationship

Jun 09, 05:00 AM
As The Sports Consultancy launches SEER, its new research and intelligence unit, its co-founder and managing director Angus Buchanan, associate director Sian Jenkins and director Matt Wilson join SportsPro editor at large Eoin Connolly to talk about the future relationship between host cities and event organisers.

They discuss the impact of Covid-19 on the events sector, the value of bringing event delivery in line with public health and social priorities, the role of women's sport, esports and cultural events in future hosting strategies, and the outlook for mega-events.

Music: Surf Inspector by Kevin MacLeod