Authenticity is the New Perfect

Jun 14, 2020, 07:01 AM
Two media specialists, Nawal Nasreddine and Daniel Shepherd, discuss the rapid growth of time spent on social media; up by 60% since pre-COVID-19 and how this increase in usage has created multiple fast-paced changes in the industry and the way platforms are used by consumers and brands.

Mirroring the surge in activity there has been a dramatic increase in user-creativity which has had a knock-on effect in the world of media. It has never been more important for brands to respond creatively and to structure content strategically in order to remain top-of-mind of your customers.

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