Inside the WWE sponsorship operation with John Brody

Jun 30, 12:30 PM
In the latest cut from the SportsPro Insider Series, WWE executive vice president and global head of sales and partnerships John Brody tells SportsPro editor at large Eoin Connolly about how the leading force in sports entertainment works with its sponsors.

They discuss the adaptations made for closed door events, including WrestleMania, how WWE superstars play their part, and how the organisation's unique audience and approach to storytelling creates distinctive opportunities.